Current location:entertainment >>
Basketball games boost rural development, foster sports culture
entertainment6People have gathered around
Introduction(People's Daily Online) 09:40, January 04, 2024Since 2023, mass sports events like the "Cun Chao" (V ...
Since 2023, mass sports events like the "Cun Chao" (Village Super League) and "Village BA" (rural basketball games) have significantly increased in popularity, making sports a central part of life for many people.
Every rural basketball game in 2023 drew a packed crowd of enthusiastic spectators.
In southwest China's Guizhou Province, local art groups and women transformed into cheerleaders, adding to the lively atmosphere of sporting events. In northwest China's Ningxia Hui Autonomous Region, the aroma of roasted lamb filled the air, offering spectators a unique culinary experience while enjoying the games.
A rural basketball game attracts a large number of spectators. (Photo courtesy of the interviewee)
The games were livestreamed on popular online platforms such as Kuaishou.
A basketball game in Xiaozhai village, Anshun city, Guizhou, in June 2023 became an internet sensation, attracting over 300 million views on Kuaishou. Videos related to the game were watched 450 million times.
A village basketball game in Ningxia in September 2023 garnered over 320 million views, with related videos watched 470 million times. A recent event in south China’s Guangdong Province had over 300 million views, and videos related to the game were watched 720 million times.
Rural basketball games have injected new energy into grassroots sports and ignited a passion for physical fitness. Held in local communities, they also provide a platform for showcasing local agricultural products, contributing to rural revitalization.
Village BA events now connect local businesses with short video platforms, using the competition to stimulate economic development and better serve local communities.
During the Guangdong event, a livestreaming session was launched to sell New Year's goods. The sales revenue generated during the livestreaming session will be donated to support earthquake relief and post-disaster reconstruction in northwest China's Gansu and Qinghai provinces.
A rural basketball game is held in a village. (Photo courtesy of the interviewee)
To enhance the games' impact and improve the participants' experience, host regions have upgraded basketball courts and their surroundings, including reception areas, athlete facilities, parking lots, and snack booths. This has spurred growth in local industries such as agriculture, tourism, catering, accommodation, and cultural creativity, leading to increased employment opportunities.
According to data from the investment promotion bureau of Taijiang county, Guizhou, since 2023, a large number of out-of-province entrepreneurs have visited and conducted research in the county. These visits have led to the signing of 16 investment contracts, with a combined investment value of 2.16 billion yuan ($302 million).
Rural basketball games not only raise awareness of sports among the public but also promote the widespread use of standardized sports facilities, infrastructure improvements, and the establishment of regional sports organizations.
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Stellar Sphere news portal”。http://chile.downmusic.org/news-27a599929.html
Related articles
REVEALED: The jaw
entertainmentDespite the lofty net-worths of those in attendance, and the tens of thousands of dollars that somet ...
Read moreChristopher Luxon, Anthony Albanese to discuss defence and security at first official meeting
entertainmentPrime Minister Christopher Luxon's first official visit since taking office will be to Sydney, where ...
Read moreJimmy Lai provided HK$1.5 million loan to activists, court hears
entertainmentHong Kong media mogul Jimmy Lai was willing to provide “all kinds of help,” including a HK$1.5 milli ...
Read more
Popular articles
- Charlotte Crosby rocks a trendy white bikini while embarking on snorkelling excursion in Oz
- Wastewater testing reveals alcohol consumption higher in smaller towns
- Funding needed to take show aimed at disabled communities around Aotearoa
- Foreign Affairs Minister Winston Peters praises US engagement in the Pacific
- I have the largest penis in Britain
- US regulator grounds Boeing MAX 9 indefinitely, flights cancelled
Latest articles
Russia plans nuclear weapon drills after angry exchange with Western officials
Christopher Luxon, Anthony Albanese to discuss defence and security at first official meeting
Stranded livestock land in Australia after Red Sea turn
Lower Hutt long
Putin is starting his 5th term as president, more in control of Russia than ever
Grammys 2024: Photos from the 66th annual awards
LINKS
- Harbin war museum sees soaring visits
- Festive holiday bodes well for tourism rebound
- Oklahoma towns hard hit by tornadoes begin long cleanup after 4 killed in weekend storms
- Florida sheriff says deputies killed a gunman in shootout that wounded 2 officers
- Freiburg's Gregoritsch strikes late to sink West Ham
- S. Korea to lift post
- China's Shenzhou
- Attack on a police checkpoint in Russia's North Caucasus leaves 2 police, 5 gunmen dead
- Proportion of Chinese citizens with scientific literacy reaches 14.14 pct
- Bookings for cultural, culinary travels surge ahead of Spring Festival