Current location:politics >>
NetEase Inc renews game partnership with Blizzard
politics18People have gathered around
IntroductionChinese internet company NetEase Inc has renewed its partnership with United States-based online gam ...
Chinese internet company NetEase Inc has renewed its partnership with United States-based online game company Blizzard Entertainment to bring the latter's popular game services back to China this summer. The move will provide high-quality games for Chinese internet users and bolster the domestic gaming industry's development and prosperity, industry experts said.
Following yearlong discussions, the two companies said in a statement on Wednesday that they were pleased to renew a partnership that would benefit players in China.
Blizzard had licensing agreements with NetEase since 2008, but suspended most of its game services on the Chinese mainland as a result of the expiry of the licensing agreements with NetEase on Jan 23, 2023.
Their renewed partnership will encompass games that Chinese players had access to under the previous one, including World of Warcraft and Hearthstone.
Building upon their more than 15 years of previous cooperation, the two companies are working on the relaunch plans, with further details to be unveiled at a later date, said the statement. It added that a period of time was required to restart services and resolve technical issues such as restructuring server rooms and restoring data.
In a separate tie-up, US tech company Microsoft's gaming division and NetEase entered into an agreement to explore bringing new NetEase titles to Microsoft's Xbox consoles and other platforms.
In October, Microsoft acquired US game developer Activision Blizzard, Blizzard Entertainment's parent company, in a $69 billion deal, a record for a video game industry takeover.
Jiang Han, a senior analyst at market consultancy Pangoal, said that Blizzard, as a world-renowned game developer, has a large number of game players around the world, while NetEase has abundant experience and resources in game publishing and operations.
"The resumption of the Blizzard-NetEase partnership will allow the companies to give full play to their own advantages, jointly promote the development of Blizzard's games in the Chinese market, and achieve win-win results," Jiang said.
He noted that major game companies are currently actively seeking partners to expand their market share amid intensified competition, and the renewed partnership between NetEase and Blizzard also indicates that there will be more cooperation in the gaming industry.
Ding Lei, CEO of NetEase, said in a statement, "Our commitment to providing a more exhilarating and creative entertainment experience remains unwavering, and we are excited to see positive synergies fostered to encourage and empower collaboration to bring the joy of gaming to a broad community."
Revenue from China's gaming industry reached 302.96 billion yuan ($41.9 billion) in 2023, up 14 percent year-on-year, with the number of Chinese game users reaching 668 million, according to a report from Chinese gaming database Gamma Data Corp.
Industry experts also said the country has sent positive signals for a more supportive regulatory policy toward the gaming sector, bringing growth opportunities for gaming companies both at home and abroad.
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Stellar Sphere news portal”。http://chile.downmusic.org/html-06a599976.html
Related articles
Bizarre moment yacht gets wedged underneath railway arches while being carried on a low
politicsSurprised motorists were caught off guard in Essex after realising an obstruction ahead was not caus ...
【politics】
Read moreMaking cement is very damaging for the climate. One solution is opening in California
politicsIt’s a major contributor to climate change — the way buildings and roads are made with concrete. It’ ...
【politics】
Read moreScientists tinker with evolution to save Hawaii coral reefs
politicsCOCONUT ISLAND, Hawaii (AP) — Scientists at a research center on Hawaii’s Coconut Island have embark ...
【politics】
Read more
Popular articles
- Cynthia Erivo dazzles in black and white dress at the 49th Chaplin Awards ceremony in New York City
- Here's a look at moon landing hits and misses
- Moon landing attempt: Private US spacecraft enters orbit
- Total solar eclipse 2024: Small towns prepare for crowds
- Campaign to build new California city submits signatures to get on November ballot
- Dead whale in New Jersey had a fractured skull among numerous injuries, experts find
Latest articles
South African boxer Dingaan Thobela, 'The Rose of Soweto,' dies aged 57
When's the next eclipse after 2024? Watch for these celestial events
Stock market today: Asian shares are mixed, taking hot US inflation data in stride
Review: 'Ghostbusters: Frozen Empire' clears a low bar
How to be a 'Fall Guy': Stunt performers on their rough
UN climate chief says humans have 2 years left 'to save the world'
LINKS
- U.S. artists voice concerns over situation in Gaza amid anti
- The last day of the NBA regular season is Sunday. Expect chaos and lots of it
- 22 killed, 10 injured as tractor trolley overturns in India
- UNGA convenes meeting following U.S. veto on Gaza in Security Council
- WHO warns of persistent threats from COVID
- Kalen DeBoer makes unofficial Alabama coaching debut before big crowd at spring game
- Africa Energy Indaba highlights prospects of South Africa
- Tanzania to host East African petroleum conference 2025
- India's election commission directs political parties not to involve children in campaigning
- Alaska judge finds correspondence school reimbursements unconstitutional